Growing up in Cornwall, England, William Hamley dreamed of opening the best toy shop in the world, and so in 1760, he did just that. By 1837, Hamleys was already a London landmark, families flocked to William’s ‘Joy Emporium’. However, Hamleys faced hard times in the late 1920s, along with everybody else. In 1931, the picture looked bleak. The shop was forced to close and its fleet of horse-drawn delivery vans was stilled. Even with all the hardships Hamleys still stood strong, and now has many stores around the world.