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Driven by smart technology, everything they do is designed to put the power directly in your hands – giving you the freedom to shop, however, whenever and wherever you like.
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They connect people and products – opening up a world of possibility. From bracelets and backpacks to tablets and toy cars – they give you access to everything you need and want. Their range is unparalleled, and their prices unbeatable.
Driven by smart technology, everything they do is designed to put the power directly in your hands – giving you the freedom to shop, however, whenever and wherever you like.
They're trusted by millions because they don’t just deliver to your doorstep, they were born here. With amazon.ae you’ll always be getting a good deal – with exceptional service that makes your shopping experience as easy and seamless as possible.
The BFL Group is one of the world’s leading off-price retailer of fashion and homeware. Based in United Arab Emirates, the company serve over three markets across the Middle East and Europe. Brands for less journey started when their unique off-price business model – Brands for Less – was introduced to Lebanon in 1996. Four years later, in the year 2000, they had a home in the UAE. the company goal is to delight customers and entice them back with the promise of exceptional pieces that excite – all at up to 80% off the original retail price for fashion designer brands. they are ensures there is always something new to explore, desire and discover within our stores. their customers walk out with new items every time they visit any of the company stores. As Brands For Less, driven by optimized rapid-purchase strategies, became a phenomenon across the Middle East, the company expanded to engage new audiences. the company UAE presence evolved into their central operational hub from where they distribute rapidly to other markets.